TruePath Certified Partner

Give your golfers a better fitting.
Build a stronger fitting business.

  • Keep your fitting expertise.
  • Keep your fitting fees.
  • Keep your equipment relationships.
  • Keep your customers.

TruePath adds technology, equipment intelligence, marketing and customer acquisition.

Customer acquisition

We don't just give you technology. We help bring you golfers.

  1. 01

    TruePath markets Certified Fittings in your local market through search, SEO, retargeting and NORBU Golf.

  2. 02

    NORBU-generated customers arrive expecting a TruePath Certified Fitting.

  3. 03

    You perform the physical fitting, keep your fitting economics, retain the equipment relationship, and earn your TruePath compensation.

Your expertise + TruePath intelligence

You fit the golfer. TruePath evaluates the market.

TruePath does not replace the professional fitter. It removes the inventory wall from the decision.

You

  • Professional measurement
  • Launch-monitor data
  • Physical fitting expertise
  • The in-person relationship

TruePath

  • Equipment Intelligence
  • OEM Specifications
  • Configuration Modeling
  • Proprietary Fitting Logic
  • TruePath Verdict™

One complete equipment decision.

TruePath does not replace the professional fitter. Your fitter measures and interprets your game; TruePath evaluates the equipment universe and produces the TruePath Verdict™, which your fitter reviews with you.

KeepReplaceReconfigureAddRemove
See a TruePath Verdict

What TruePath provides

  • Equipment intelligence
  • Launch-monitor data ingestion
  • Co-branded TruePath Verdicts
  • Dedicated NORBUGolf.com fitter profile
  • Local SEO
  • Local PPC / customer acquisition
  • Consumer lead and booked-customer routing
  • Marketing assets
  • Print / POS materials
  • Certified branding
  • Partner apparel and merchandise
  • Customer re-engagement campaigns
  • Ongoing product and marketing support

You keep

  • Your business
  • Your fitting fees
  • Your equipment economics
  • Your customers
  • Your day-to-day operation

Economics

Partner TruePath economics

TruePath Pro
Partner earns $75
TruePath Elite
Partner earns $100
  • No franchise fee.
  • No royalty on the partner's existing business.

Compensation is paid on completed, paid, non-refunded and attributed TruePath purchases. There are no volume tiers and no duplicate commissions.

Founding partners

Founding Certified Partners

We are initially selecting a limited group of independent fitting professionals. Our goal is not to put a TruePath badge on every golf facility. Our goal is to build a network of exceptional fitting professionals and help them grow.

Initial market — Atlanta

Apply to become a founding partner

Application does not guarantee certification or acceptance.