TruePath Certified Partner
Give your golfers a better fitting.
Build a stronger fitting business.
- Keep your fitting expertise.
- Keep your fitting fees.
- Keep your equipment relationships.
- Keep your customers.
TruePath adds technology, equipment intelligence, marketing and customer acquisition.
Customer acquisition
We don't just give you technology. We help bring you golfers.
TruePath markets Certified Fittings in your local market through search, SEO, retargeting and NORBU Golf. NORBU-generated customers arrive already expecting a TruePath Certified Fitting.
You perform the physical fitting, keep your fitting economics, retain your equipment relationship, and earn your TruePath Certified Partner compensation.
01
NORBU Golf marketing
Search · SEO · PPC · Retargeting · NORBU audience
02
TruePath Certified Fitting customer
Arrives expecting a TruePath Certified Fitting
03
Certified Partner
Professional fitting · Launch-monitor data · TruePath Verdict™ · Equipment opportunity
Two customer sources
We bring customers to you.
You can also bring TruePath to your customers.
NORBU-generated
NORBU-generated customer
NORBU markets and acquires the customer. The golfer arrives already expecting a TruePath Certified Fitting.
- 01NORBU acquires the customer
- 02Golfer books a TruePath Certified Fitting
- 03Partner performs the fitting
The partner keeps
- Performs the fitting
- Keeps the physical fitting economics
- Earns TruePath compensation
- Retains the equipment opportunity
Partner-generated
Your existing customers
You introduce TruePath Pro or Elite to golfers already coming through your own business.
- 01Existing golfer comes to you
- 02You add TruePath to the fitting
- 03You present the TruePath Verdict™
The partner keeps
- Keeps the normal fitting fee
- Keeps equipment economics
- Earns $75 on TruePath Pro
- Earns $100 on TruePath Elite
Your expertise + TruePath intelligence
You fit the golfer. TruePath evaluates the market.
TruePath does not replace the professional fitter. It removes the inventory wall from the decision.
You
- Professional measurement
- Launch-monitor data
- Physical fitting expertise
- The in-person relationship
TruePath
- Equipment Intelligence
- OEM Specifications
- Configuration Modeling
- Proprietary Fitting Logic
- TruePath Verdict™
One complete equipment decision.
TruePath does not replace the professional fitter. Your fitter measures and interprets your game; TruePath evaluates the equipment universe and produces the TruePath Verdict™, which your fitter reviews with you.
What TruePath provides
- Equipment intelligence
- Launch-monitor data ingestion
- Co-branded TruePath Verdicts
- Dedicated NORBUGolf.com fitter profile
- Local SEO
- Local PPC / customer acquisition
- Booked TruePath Certified Fitting customers
- Marketing assets
- Print / POS materials
- Certified branding
- Partner apparel and merchandise
- Customer re-engagement campaigns
- Ongoing product and marketing support
You keep
- Your business
- Your fitting fees
- Your equipment economics
- Your customers
- Your day-to-day operation
Economics
Partner TruePath economics
- TruePath Pro
- Partner earns $75
- TruePath Elite
- Partner earns $100
- No franchise fee.
- No royalty on the partner's existing business.
Compensation is paid on completed, paid, non-refunded and attributed TruePath purchases. There are no volume tiers and no duplicate commissions.
Partner marketing assets
Everything you need to present TruePath in your business.
Certified Partners receive the materials required to present a TruePath Certified Fitting properly — in the report, in the bay, online and on the floor. Assets are produced with your business name alongside TruePath and are issued after certification.
Co-branded reports
Your name on the Verdict
- Co-branded TruePath Verdict™ delivered to the golfer
- Partner business name, location and fitter name on the report
- Printable in-bay review copy
- Follow-up summary the golfer can keep
Print materials
In the fitting bay and on the counter
- Counter and bay explainer cards
- What a TruePath Certified Fitting includes — one-page handout
- Pre-fitting and post-fitting leave-behinds
- Appointment and booking cards
Digital assets
For your own marketing
- Certified Partner badge for your website
- Social and email templates for your existing customers
- Your NORBUGolf.com Certified Fitter profile link
- Trackable booking links and QR codes for your locations
Apparel and signage
In the room
- TruePath Certified Fitter apparel for your fitting staff
- Bay and window signage
- Certification credential for display
- Event and demo-day signage
Marketing assets are issued to certified partners. Use of the TruePath and TruePath Certified marks is governed by the certification agreement.
Partner application
Apply to become a TruePath Certified Partner.
Tell us about your fitting business, what you measure with today and the certification you're requesting. Every application is reviewed individually.
Founding partners
Founding Certified Partners
We are initially selecting a limited group of independent fitting professionals. Our goal is not to put a TruePath badge on every golf facility. Our goal is to build a network of exceptional fitting professionals and help them grow.
Initial market — Atlanta
Apply to become a founding partnerApplication does not guarantee certification or acceptance.